FanimeCon J-Fashion

J-Fashion describes the alternative fashion subculture movement popularized in Harajuku in the 1990s. Nowadays, it is a worldwide phenomenon enjoyed by kawaii enthusiasts everywhere. Join us in the Hyatt Place for all things J-Fashion, including special panels and events, two designer fashion shows, the Community Fashion Walk, and the Trunk Show shopping event!

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Elegant Fashion Show and Pop! Fashion Show

Salon 1, Hyatt Place

The Elegant Fashion Show will encompass styles such as lolita fashion, EGL, EGA, ouji, otome, or natural kei. These styles often take inspiration from fashion history, and use beautiful and intricate garment details to make its wearers feel like royalty!

Do you love the fun, kawaii, and colorful side of J-Fashion? Ready your accessories and grab your glitter! The Pop! Fashion Show will feature styles such as fairy kei, decora, gyaru, or menhera. These styles are often characterized by their use of bright colors, an explosion of accessories, fun prints, and a rebellious outlook on life!

For information about the fashion shows and to read about the participating designers, click here!

Fashion Show Times
Elegant Fashion Show: Saturday, May 28, 2:00 – 4:00 pm
Pop! Fashion Show: Sunday, May 29, 2:00 – 4:00 pm


J-Fashion Trunk Show

Salon 3, Hyatt Place

Come visit the Trunk Show to shop for J-Fashion garments and accessories!

Check out the participating vendors here!

Trunk Show Hours
Friday: 2:00 – 7:00 pm
Saturday: 11:00 am – 2:00 pm, 4:00 – 7:00 pm
Sunday: 11:00 am – 2:00 pm, 4:00 – 7:00 pm
Monday: 11:00 am – 2:00pm


Panels and Events

Salon 2, Hyatt Place

Interested in learning about Japanese street fashion? You’ve come to the right place – join us at the Hyatt Place for J-Fashion panels, workshops, contests, games, and more!

Please click here for more information about our scheduled programming.


Community Fashion Walk

Friday, May 27th, 2022
5:00 – 7:00 pm
Salon 1, Hyatt Place

Time to show off your coords! We are inviting all J-Fashion wearers to join us for the Community Fashion Walk on the runway in their most impressive outfits. Come participate in the event, or watch as an audience member!

How to Participate:

Sign-up any time before call-time at the J-Fashion Info Desk in the Hyatt Place hotel. Participant call-time is 4:30 PM in Hyatt Place Salon 1. Participants will be organized into walking order and are invited to take group photos on the stage afterwards.

Please note that anyone planning to participate should be wearing recognizable J-Fashion. No costumes or cosplay, please.


The Atelier: Handmade Coordinate Contest

Saturday, May 28th, 2022
7:00 – 8:30 pm
Salon 1, Hyatt Place

The Handmade Coordinate Contest is for any J-Fashion coordinate where the majority of clothing is handmade by the entrant. Participants may choose to either wear the coord themselves, or showcase the coord on somebody else.

Coords must be a recognizable J-Fashion style (including, but not limited to, lolita fashion, EGA, ouji, mori kei, decora, fairy kei, gyaru, menhera, or wafuku). No cosplay entries will be allowed.

How to Enter:

Sign up at any time before the contest at the J-Fashion Info Desk in the Hyatt Place hotel. Please arrive at Salon 1 fifteen to thirty minutes before the start of the contest to check in.

Participants will be asked to showcase their coordinates on the runway and to explain how each piece was made. Contest entries will be judged on criteria such as craftsmanship, creativity, and skill level.

Winners will be picked by a panel of industry judges and will receive prizes donated by participating Trunk Show vendors.