FanimeCon J-Fashion

J-Fashion describes the alternative fashion subculture movement popularized in the Harajuku neighborhood in Tokyo. As a collective rebellion against hegemonic fashion trends, the resulting aesthetics range from edgy and dark, soft and feminine, to colorful and grandiose. Nowadays, J-Fashion is a worldwide phenomenon enjoyed by enthusiasts everywhere. 

Join us for all things J-Fashion, including workshops, community events, contests, fashion shows, and the J-Fashion Market!

Fashion Show Information

Elegant Fashion Show

The Elegant Fashion Show includes styles such as lolita fashion, EGA, ouji, and otome. Taking inspiration from historical fashion of all periods, these styles incorporate intricate garment details, luxurious textiles, and a maximalist design aesthetic to create clothing with a cultivated air of decadence.

Pop Fashion Show

The Pop! Fashion Show includes styles such as fairy kei, himekaji, jirai kei, yamikawaii, and wafuku. Whether it’s cozy forest vibes, bright pops of color and a pile of accessories, or a modern twist on traditional Japanese garb, these styles are united by the pursuit of individual creativity and expression through clothing.

For information about our participating designers, please check out the Fashion Show information page!

Fashion Show Times

Pop! Fashion Show: Saturday, 2:00 pm – 4:00 pm
Elegant Fashion Show: Sunday, 2:00 pm – 4:00 pm

Location: Signia by Hilton San Jose, Regency Ballroom 1

Model Applications

For information about applying as a fashion show model, click here. The deadline to submit model applications is March 29.

J-Fashion Market Information

Come visit our J-Fashion Market to shop for J-Fashion garments and accessories! 

Please check back later for information about our participating vendors!

J-Fashion Market Hours

  • Friday: 2:00 pm – 7:00 pm
  • Saturday: 11:00 am – 2:00 pm, 4:00 pm – 7:00 pm 
  • Sunday: 11:00 am – 2:00 pm, 4:00 pm – 7:00 pm 
  • Monday: 11:00 am – 2:00 pm

Location: Signia by Hilton San Jose, Regency Ballroom 2

J-Fashion Market Vendor Applications

For information about applying as a vendor at the J-Fashion Market, click here.

J-Fashion Community Events

  • J-Fashion Style Showcase
  • The Atelier: Handmade Coordinate Contest
  • J-Fashion Game Night
  • J-Fashion Doll & Plush Meetup

Join us for workshops, contests, games, and more! For a full list of J-Fashion event details and schedule, please visit the J-Fashion Events page.

FanimeCon 2024 J-Fashion Room Locations

Signia by Hilton San Jose, 2nd Floor
Regency Ballroom 1 – Fashion Show
Regency Ballroom 2 – J-Fashion Market
Paseo – Community Events & Workshops
Redwood – J-Fashion Staff Room