FanimeCon J-Fashion

J-Fashion describes the alternative fashion subculture movement popularized in Harajuku in the 1990s. Nowadays, it is a worldwide phenomenon enjoyed by kawaii enthusiasts everywhere. Join us at the Hyatt Place for all things J-Fashion, including workshops, community events, contests, fashion shows, the Community Fashion Walk, and the Trunk Show shopping area!

Fashion Show Information

The Elegant Fashion Show will encompass styles such as lolita fashion, EGL, EGA, ouji, otome, or natural kei. These styles often take inspiration from fashion history and use beautiful and intricate garment details to make its wearers feel like royalty!

Do you love the fun, kawaii, and colorful side of J-Fashion? Ready your accessories and grab your glitter! The Pop! Fashion Show will feature styles such as fairy kei, decora, gyaru, or menhera. These styles are often characterized by their use of bright colors, an explosion of accessories, fun prints, and a rebellious outlook on life!

To see more information about the fashion show & participating designers, please check here.

Fashion Show Times

Elegant Fashion Show: Saturday, May 27, 2:00 pm – 4:00 pm

Pop! Fashion Show: Sunday, May 28, 2:00 pm – 4:00 pm

Designer Applications

Designer applications are closed! For information about fashion show designer applications, click here.

Model Applications

Model applications are closed! For information about applying as a fashion show model, click here.

Trunk Show Information

Come visit our Trunk Show to shop for J-Fashion garments and accessories! To see a list of participating vendors, click here.

Trunk Show Hours

Friday: 2:00 pm – 7:00 pm
Saturday: 11:00 am – 2:00 pm, 4:00 pm – 7:00 pm
Sunday: 11:00 am – 2:00 pm, 4:00 pm – 7:00 pm
Monday: 11:00 am – 2:00 pm

Trunk Show Vendor Applications

Trunk Show applications are closed! For information about vending at the J-Fashion Trunk Show, click here.

J-Fashion Community Events

Join us at the Hyatt Place for J-Fashion workshops, contests, games, and more! To see a list of all J-Fashion panels and events, click here.

J-Fashion Community Fashion Walk & The Atelier: Handmade Coordinate Contest

Hyatt Place San Jose Downtown, Salon 1 & 2
Saturday: 7:30 pm – 9:30 pm, 7:00 pm participant call-time

Community Fashion Walk

We are inviting all J-Fashion enthusiasts to flaunt their personal style in the Community Fashion Walk. Come watch participants strut the runway in their best outfits!

The Atelier: Handmade Coordinate Contest

The Atelier is the handmade contest portion of the event where competitors can show off J-Fashion outfits of their own creation for the chance to win prizes.

Participants will be asked to showcase their handmade coordinates on the runway and to explain how each piece was created. Participants may choose to either wear the coordinate themselves or showcase it on somebody else. Contest entries will be judged on criteria such as craftsmanship, creativity, and skill level. Winners will be picked by a panel of industry judges and will receive prizes donated by participating J-Fashion brands. 

How to Participate

Sign-up at any time before the Fashion Walk at the J-Fashion Information Desk located in the Hyatt Place San Jose Downtown lobby. All participants should return at 7:00 pm for check-in. Participants will be organized into walking order, and we will take group photos afterwards.

All coordinates must be recognizably J-Fashion (including, but not limited to styles such as lolita fashion, EGA, ouji, mori-kei, decora, fairy-kei, gyaru, menhera, or wafuku). 

J-Fashion Game Night

Hyatt Place San Jose Downtown, Salon 1 & 2
Sunday, 7:00 pm – 10:00 pm

Hang out with fellow J-Fashion enthusiasts for a casual game night! Bring your favorite board games or consoles, and come and go as you please for a fashionable evening of fun. J-Fashion or kigurumi dress attire encouraged!

FanimeCon 2023 J-Fashion Room Locations

Hyatt Place San Jose Downtown
Salon 1 & 2 – Runway Room & Community Events
Salon 3 – Trunk Show