Da-iCE (pronounced “Dice”) consists of five members, each representing one side of a six-sided dice (their fans represent the sixth side). The intentional “a-i” in the band’s name means “love” in Japanese.
Yūdai, previously the lead vocalist of an a capella group, Sōta, who was working as a solo vocalist, and Taiki, Tōru, and Hayate, who were working as dancers, met in January of 2011 and started working together, seeking to establish a new style of vocal group.
They hired famous dancers both within and outside of Japan to help them, and incorporating the choreography they learned, they focused with determination on performing at a world-class level– doing over 100 live shows a year at venues as varied as clubs to stadiums.
In 2012 they opened for their agency’s AAA tour to much acclaim, then received a flood of offers to perform many large-scale music festivals, fashion events, and magazines.
In December of the same year their 1st mini album “Da-iCE” achieved a ranking of 15 on the Oricon Daily Ranking Chart, and the song “Splash” from that album ranked 1st on the Recochoku Ringtone Daily Chart.
Their 1st indie single “I’ll be back,” released on Wednesday, June 5, 2013, achieved a ranking of 14 on the Oricon Weekly Ranking Chart (and went as high as 12 on the Daily Ranking Chart).
The fact that they were able to get two songs ranked 1st consecutively on the Recochoku Ringtone Daily Chart was considered unprecedented for indie artists and quite notable.
It goes without saying that they worked on their visual appeal from their indie days, but Yūdai also possesses an earthy voice, cultivated by his experience in a capella– a voice that wraps one up in a deep embrace, while Sōta possesses a set of feminine vocal chords with an unusually high tone, or “baby” voice, and the interweave of the two of them results in a four-octave range with an overwhelming presence that you just didn’t feel with other vocal dance groups.
In July of 2013, they announced that they were planning to debut early in 2014. They were then selected to be the special opening act of the “SIGMA FES. 2013~U-EXPRESS LIVE AUTUMN~” held on Saturday, September 14, 2013.
In October, they implemented the previously unheard-of plan of letting their fans decide their debut song by nationwide voting. This became a popular topic of discussion on social media and they gathered over 10,000 votes. The votes determined that their debut song would be “SHOUT IT OUT,” a song that they often opened their live shows with; a song that was thought of as being representative of Da-iCE as their “starting song.”
According to plan, they debuted under UNIVERSAL SIGMA (of the music label Universal Music Japan) on Wednesday, January 15, 2014 with the single that over 10,000 votes had decided– “SHOUT IT OUT”, and it shot up to 2nd place on the Oricon Daily Ranking, achieving 4th place on the Weekly Ranking, a spectacular debut.
They followed up their debut with the release of their 2nd single “TOKI” on Wednesday, April 9th, which also achieved a ranking of 3rd on the Oricon Daily Ranking and 5th on the Weekly Ranking.
Their 3rd single, “Hush Hush,” released on Wednesday, August 27th, achieved a ranking of 3rd on the Oricon Daily Ranking and 8th on the Weekly Ranking, netting them 3 consecutive singles in the top 3 of the Daily Ranking and top 10 of the Weekly Ranking.
On Wednesday, October 15th they released their 1st album “FIGHT BACK,” which included the 3 singles they released after their debut, achieving a ranking of 1 on the Oricon Daily Ranking and 3rd on the Weekly Ranking.
The next year, they released their first ballad single “Mō Ichido Dake (Just One More Time)” on Wednesday, January 7, 2015, which was ranked 2nd on both the Oricon Daily Ranking and Weekly Ranking.
Continuing on, they simultaneously released their 2nd single of 2015, “BILLION DREAMS” and their 2nd LIVE DVD “Da-iCE LIVE TOUR PHASE 3 ~FIGHT BACK~” on Wednesday, April 15th, with “BILLION DREAMS” achieving a ranking of 1 on the Oricon Daily Ranking and 4 on the Weekly Ranking, and a first-time iTunes Weekly Album Ranking of 1.
In May they started their nation-wide tour “Da-iCE Live House Tour 2015 – PHASE 4 -” and followed up their “Akasaka BLITZ Performance – 2DAYS” final performances on Wednesday, July 29th and Thursday, July 30th with the release of their 6th single “Everybody” on Wednesday, August 12th. “Everybody” got ranked 1 on the iTunes Weekly Album Ranking and 3 on the Oricon Weekly Ranking.
In November they released their 4th single of 2015 and 7th overall single “HELLO,” ranking in at 2nd on the Oricon Daily Ranking, 3rd on the Weekly Ranking, and 1st on the iTunes Weekly Album Ranking.
In the same month, they started their “Da-iCE Live Houst Tour 2015-2016 -PHASE 4 HELLO-,” a continuation of their nationwide tour “Da-iCE Live Houst Tour 2015 – PHASE 4 -” that had ended in July. Through this tour they got a strong turn-out of approximately 30,000 people.
On January 6, 2016 they released their much-awaited 2nd album “EVERY SEASON”, achieving a rank of 1 on the Oricon Daily Ranking. On the Weekly Ranking, they got around 50,000 more points than they ever had before, netting them a 2nd place ranking.
Progressing quickly onwards, on Wednesday, April 6th, they simultaneously launched their 8th single “WATCH OUT” and their 3rd LIVE DVD “Da-iCE Live House Tour 2015-2016 -PHASE 4 HELLO- .”
Starting in July, they will be holding their first Hall Tour across Japan, culminating in a performance at the Tokyo Nippon Budōkan on Tuesday, January 1, 2017, which has been a long-term goal and a dream come true for them.
Befitting their meteoric rise, they were awarded the 2015 29th Japan Gold Disc Award for “Best 5 New Artist.” Furthermore, in Japan they are getting attention on TV and radio programs, magazines, and social media, etc with the catchphrases “Attractiveness Rating is high with a score of 75 (literally, “Facial Deviation Score of 75”)” and “The Prettiest of the Pretty Boys (literally, the “Tokyo University student equivalent in the pretty-boy world”).”
To learn more about Da-iCE, please visit their official website, Facebook page, or watch their music video for “Watch Out” or “Back to the Future“.